04.02.2022.
3. Successful performance is preceded by:
- It is necessary to define the range of products that you will exhibit at the stand, and accordingly determine:
- Design and size of the stand
- It is necessary to choose staff who will work on the stand and acquaint them with the nature of the work
- It is important to start scheduling meetings with stakeholders (individuals and groups interested in doing business with you)
4. Budgeting:
Create a pro forma budget that includes:
- Fees for stand and exhibition space
- Staff
- Transport
- Hotel and food
- Samples
- Transport costs for exhibited products
5. Activity before the fair:
Commercials, commercials, and commercials !!!
The goal of communications before the fair is to attract more visitors and potential customers and can be achieved through:
- Social Media advertising
- Advertising in daily newspapers, on TV, radio programs, and special magazines
- Billboards
- Press conference
- Invitation card
- Telephone conversations with stakeholders (individuals and groups interested in doing business) before the fair itself
- Catalog, price list, and prospectus